1. Start from the objective and useful pages
Before choosing a theme or framework, you need to know what the site needs to do: sell, generate leads, publish content, present a service or monetize later. This response dictates the navigation, the pages to produce and the trust information to display.
2. Choose the stack and hosting according to real needs
A simple showcase site does not need the same battery as a dense blog or an application. WordPress, a static site generator or a more tailor-made application can all be suitable, provided they are maintainable. The right criterion is not fashion, it is the ability to publish and develop the site without absurd debt.
3. Prepare trust, SEO and going online
An empty or unclear site does not inspire anything, neither to engines nor to users. Before launching, you already need useful content, trusted pages, a simple link, analytical monitoring and understandable titles. This is also what helps later for monetization or an advertising review.